Blog

Shipping insights & product updates

Engineering deep-dives, product announcements, and opinionated takes on what's broken — and fixable — in modern freight.

Featured· Manifesto

Why we built FreightCake

After a decade inside legacy brokerages and TMS platforms, we got tired of explaining why your shipment cost what it did. So we built the alternative.

Shawn OlsonMay 15, 20266 min readRead post

EngineeringPricing

How rate shopping actually works under the hood

Most brokers say they shop rates. Almost none can show you the math. Here’s how FreightCake actually picks a carrier — and why it matters for your bottom line.

Shawn Olson·May 8, 2026Read

IndustryManifesto

What's broken about modern freight brokering

Five structural problems with how freight gets brokered today — and the changes operators are demanding from their next platform.

Shawn Olson·May 1, 2026Read

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