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    <description>Shipping insights, product updates, and engineering deep-dives from the FreightCake team.</description>
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    <lastBuildDate>Thu, 21 May 2026 14:12:09 GMT</lastBuildDate>
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      <title>Why we built FreightCake</title>
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      <description>After a decade inside legacy brokerages and TMS platforms, we got tired of explaining why your shipment cost what it did. So we built the alternative.</description>
      <author>hello@freightcake.com (Shawn Olson)</author>
      <pubDate>Fri, 15 May 2026 00:00:00 GMT</pubDate>
      <category>Manifesto</category>
      <category>Industry</category>
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      <title>How rate shopping actually works under the hood</title>
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      <description>Most brokers say they shop rates. Almost none can show you the math. Here&amp;rsquo;s how FreightCake actually picks a carrier — and why it matters for your bottom line.</description>
      <author>hello@freightcake.com (Shawn Olson)</author>
      <pubDate>Fri, 08 May 2026 00:00:00 GMT</pubDate>
      <category>Engineering</category>
      <category>Pricing</category>
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      <title>What&apos;s broken about modern freight brokering</title>
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      <description>Five structural problems with how freight gets brokered today — and the changes operators are demanding from their next platform.</description>
      <author>hello@freightcake.com (Shawn Olson)</author>
      <pubDate>Fri, 01 May 2026 00:00:00 GMT</pubDate>
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