Tracking & Visibility

Know where every shipment is — without making a phone call

Real-time milestones across every carrier, proactive exception alerts, and branded tracking pages for the people waiting on the box. One dashboard, no portals, no surprises.

Every

Carrier on one dashboard

Proactive

Alerts before the customer calls

Branded

Tracking pages on your domain

API

Webhooks for every milestone

Live status

A timeline for every shipment

Picked up, in transit, out for delivery, delivered — every milestone live, with timestamps, locations, and the carrier's source data attached. The full story of every load, in one click.

PRO #FC-9842 Live

Picked up

Mon, 8:42 AM · Dallas, TX

In transit

Tue, 11:15 AM · Memphis hub

Out for delivery

Expected Wed, 9:00 AM

Delivered

ETA Wed, 11:30 AM · Atlanta, GA

Proactive ops

Alerts before the customer notices

The platform watches every shipment and pings you when something drifts — late milestone, off-route, stuck at terminal. You hear about it from us, not the customer.

Order receivedAuto
AI classifies freightAuto
Best carrier pickedAuto
Booked & BOL draftedDone

Coverage

Every carrier, every mode, one map

LTL line-haul, parcel zone-skip, truckload geofence — all rendered on the same map view. Consolidated visibility regardless of carrier or mode.

Customer-facing

Branded tracking pages your customers actually open

Public tracking URL, hosted on your domain, with your branding. Send the link in a confirmation email and stop being asked 'where is it?' five times a week.

track.acme.com/4521
A
Acme Co.

Your shipment

Out for delivery

Est. arrival · Today, 3:40pm

Picked upIn transitOutDelivered
Your brand, your domain · we stay invisible

AI assist

The AI handles 'where's my truck' for you

Routine tracking inquiries — email or chat — answered by the agent using the same live data, in seconds. Your team works on actual exceptions instead of status updates.

Book the Dallas → Chicago load. Best value, pickup Friday.

FreightCake AI

SAIA at $842 — 3-day transit, 98% on-time on this lane. BOL drafted.

Confirm bookingSee alternates
Booked · #4521

Integrations

Webhooks into every system you run

Pipe shipment events into your OMS, CRM, Slack, or anything that speaks HTTP. A clean payload for every milestone, exactly when it happens.

FC

Visibility is what shipping should feel like

Live status, proactive alerts, branded pages, and a webhook for every event. The whole stack — not just a fancier carrier portal.

One dashboard, every carrier

LTL, parcel, truckload — every shipment, every carrier, on one screen. Stop logging into 12 portals to know where your freight is.

Real-time milestones

Pickup, in-transit, OS&D, out-for-delivery, delivered — milestones land within minutes of the carrier reporting them. Updated continuously, not on a 2-hour cron.

Proactive exception alerts

The platform notices when a shipment is running behind, off-route, or stale — before your customer notices. Alert your team or the customer directly, your choice.

Share a tracking link

Generate a public tracking URL for any shipment in one click. Send it to the customer, the consignee, or the warehouse — they see live updates without logging in.

Branded tracking pages

Custom domain, custom logo, custom colors. Customers see your brand from booking through delivery — not a carrier's 1998 tracking page.

Webhooks for every event

Pipe milestones into your OMS, your CRM, your Slack channel — anywhere. The platform sends a clean event payload for every status change.

AI handles tracking calls

The AI agent answers "where's my truck" emails and inbound tracking calls automatically — using the same live data your dashboard sees.

Get started today

Modern shipping. Simplified.

Free to start. No credit card required. Your first 25 shipments are on us.