Wholesale distribution
Coastal Distribution
How a wholesale distributor used FreightCake analytics to spot systemic over-payment and recover margin.
“The analytics dashboard showed us we were overpaying on 40% of our shipments. FreightCake's rate optimization has saved us $12k a month.”
Jennifer Walsh
Supply Chain VP, Coastal Distribution
The challenge
Coastal had been routing every shipment to their primary carrier on rate cards last negotiated three years ago. Nobody had the time to spot-check whether the rates were still competitive — they assumed they were, since the carrier relationship was good.
What they did
FreightCake analytics surfaced the rate-vs-market delta on every shipment. The dashboard showed that on lanes under 500 miles, a regional LTL was consistently 30% cheaper. Rate optimization rules now route those lanes automatically.
The result
Coastal recovered roughly $12k per month in freight spend without renegotiating a single contract. Their primary carrier still gets the long-haul volume; the regional gets the short hauls. Margin recovered, relationships intact.
This case study is illustrative — based on real workflows on FreightCake but using a placeholder customer name. Named-customer stories publish as soon as customers give us permission.
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